About me

Let me introduce myself :)

My name is Jaime Canales and I'm a Spanish UX and Product Designer who enjoys helping people to get nice and functional results for digital products with UX’s stuff.

I have more than 15 years of experience in the digital world. I'm always ready for new challenges and working closely with all kind of teams, either as a freelancer or with permanent on-going contracts at in-house and agency studios (frog design, Garaje de Ideas, Machiina, The Cocktail, Arista, Reclamador…), I’ve worked on multiple projects like e-commerce sites, corporate sites, specific tools, intranets, dashboards, specification and interaction guides, etc.

  • Prototyping, wireframing low and high fidelity and visual with different tools: Figma, Sketch, Axure, Adobe XD, UXPin or Photoshop, either plain or interactive.

  • Using tools like Zeplin, Invision, Marvel, Proto.io, Principle, Abstract, Miro.

  • Creating concept development, flows, content trees, content catalogs, user stories, copy, service design, information architecture.

  • Researching, featuring heuristic evaluations, benchmark, personas, card sorting, user tests, interviews, inception workshops, tests A/B, etc.

  • Writing guides for usability and interaction patterns.

  • Using project management tools like Jira or Trello.

  • Using CRO tools like Google Analytics, Google Optimize and Amplitude.

  • Creating and managing Design Systems.

  • Using and fostering Strategic Design and Data-Driven Design.

  • Working with Agile techniques like Scrum.

  • As a Project Manager and Design Lead, managing teams of UX, UI, and development.

  • Mentoring junior designers.

frog design · Lead UX & Product Designer

MAR 2020 - Currently

Freelancer · Senior UX & Product Designer

SEP 2009 - Currently in TOPTAL and MALT networks

Garaje de Ideas · Senior UX & Product Designer

JUN 2016 - FEB 2020

Machiina · UX Designer

MAR 2014 - MAR 2015

Paradigma Digital · UX Designer

JAN 2011 - JUN 2013

Arista · Interaction Designer

DEC 2008 - SEP 2009

The Cocktail · Usability Consultant

JAN 2006 - DEC 2008

ya.com · Web Technician

NOV 2002 - JAN 2006

I'm a product lover

I'm a product lover, so, I strongly believe in a process to get and deliver nice, useful and accurate products:

What else?

I also love riding my motorbike, books (of all kinds), poetry, rock and country music, classic movies, astronomy, traveling, chess, gardening, photography, rugby, playing darts, a good chat and The Big Lebowski. And I'm a big supporter of Atlético de Madrid football club ;)

I'm always willing to listen to every story behind a human being. Please, if you want to talk, have a cup of coffee or whatever, just contact me via my LinkedIn profile. You can also take a look at my Toptal profile.

Best regards!