Hey there! 👋

I’m a Digital Product Designer with 20+ years of experience, using UX and usability to help teams move forward when problems are complex, unclear, or stuck. I’ve worked across fintech, telco, retail, health, and cybersecurity, both in agencies and in-house, often working closely with product, design, and engineering teams, and stepping into Senior and Lead responsibilities to align people, reduce friction, and unblock delivery.

I’ve worked in very different contexts, from early uncertainty to complex products. This has shaped my product judgement and how I make decisions: focusing on what really matters, spotting problems early, and making thoughtful trade-offs that reduce friction and keep progress going. I’m comfortable working with code and using AI to build and test product ideas, not just design them, when it helps move things forward. My work can take many forms, from discovery and usability to flows, prototypes, or whatever the situation requires.

Outside of work, I play guitar, take photos, ride my motorbike, and suffer during an Atlético de Madrid match. I’m also into fish & chips, rugby, and trying to teach Spanish to anyone brave enough to try.

Always happy to chat and grab a coffee ☕️ or a beer 🍺.

¡Nos vemos!